Prepared for McDonald's · Restaurant Experience & Décor
A dependable partner for your restaurant transformation
A creative & strategy partner when you need us.
The Imagine Group is uniquely positioned to support McDonald's teams and their existing partners with in-restaurant décor, signage, and remodel elements — produced and delivered at the scale and consistency the Golden Arches demand.
The scale challenge
Rolling out a brand across 13,000+ restaurants is hard
McDonald's remodel and décor programs touch thousands of restaurants, dozens of partners, and a fast-moving marketing calendar. Here's where a specialist décor and signage partner takes weight off your teams.
13,000+ U.S. restaurants
Any décor or remodel element has to roll out consistently across thousands of franchised and company-owned locations — without slowing local operations.
Many hands, one brand
Remodels involve architects, GCs, equipment vendors, and franchisees. Imagine slots in as a supporting décor and signage partner — complementing those teams, not replacing them.
Speed to installed
Menu refreshes, LTOs, and seasonal moments move fast. Production and kitting have to keep pace with the marketing calendar, ready for crews to install.
Brand consistency
Every element — from drive-thru to dining room — must match McDonald's evolving brand standards, down to the exact color and finish.
What we support
Capabilities that complement your remodel teams
Imagine plugs into your existing program as a specialist for the décor, graphics, and environmental elements of the restaurant — the pieces we produce best, alongside the partners you already trust.
Décor & Environments
- Interior décor packages
- Dining-room graphics
- Wall & window treatments
- Material & finish sourcing
Signage & Wayfinding
- Drive-thru signage
- Menu-board surrounds
- Exterior identity elements
- ADA & wayfinding
Print & LTO Kits
- Seasonal & LTO graphics
- In-store POP kits
- Crew-installable kits
- Franchisee ordering support
Production & Logistics
- In-house manufacturing
- Nationwide kitting & fulfillment
- Install coordination
- Quality control
Where we do it
Four regional hubs. One integrated network.
Four production facilities across North America, one integrated network — delivering décor and signage right where McDonald's needs it.
Facility Overview
Shakopee, MN
Core Competencies
- Large format production
- Complex retail campaigns
- Fabric signage
- Quick turn marketing
- POP/POS signage & displays
- Kitting & fulfillment
- Premium packaging & labels
- Creative/structural design & prototypes
Unique Capabilities
- Flexo
- 81" offset with inline die cutting
- Nozomi press
- Fabric & SEG frames
- Wire-O
- Lenticular
Our work
Ideas made real
A cross-section of retail environments, national programs, and immersive brand moments brought to life at scale — the kinds of elements we'd support within a McDonald's remodel program.
The payoff
Value you can measure
Consolidating décor and signage with one production partner reduces friction, waste, and cost — while keeping your existing teams in the lead.
Who we are
We are possibility engineers.
Imagine partners with the world's most iconic retail, food, and entertainment brands to bring their marketing visions to life. We deliver integrated creative, production, and technology-enabled solutions that activate physical environments at national scale — working alongside your teams and existing partners as the décor and signage specialist, not a replacement for them.
Think
Imagine Studio
Strategy, trends and insights, brand analysis, experience strategy, ideation, design, engineering, and prototyping that shape the in-restaurant experience.
Make
Production Power
Print, large-format, digital, fabrication, décor, packaging, and complex kitting across our national production footprint.
Scale
Delivery at Scale
Content operations, workflow automation, and delivery precision that manage execution from a single pilot to thousands of locations.
We bring ideas to life with imagination, craft, and scale.
In-house studio
Strategic Design and Engineering....
Our in-house studio balances creative and storytelling talent with the practical application of design — partnering from concept to engineering to final production and delivery. One team, built for speed-to-market.
Discover
Brand immersion, product and marketing review, plus inspiration and brainstorming workshops to establish a shared vision and strategic direction.
Define
Design ideation with a clear graphic and experience design strategy rooted in the brand and business objectives.
Design
Black-and-white concept sketches, modeled key store experiences, and photorealistic renderings that make the vision tangible.
Engineer & Build
Design engineering, prototyping, and production — delivered to restaurants with speed-to-market precision.
Proof from comparable programs
one connected platform
Strategic by design. Engineered for execution.
Strategy, design, engineering, prototyping, physical experience development, and project leadership. From opportunity to outcome, we are one connected partner that turns ideas into installed, measurable reality.
Opportunity
Client need and commercial potential
Strategy
Insights, requirements and success criteria
Design
Concept, experience and visualization
Engineer
Feasibility, detail and production intent
Prototype
Test, learn and validate
Deliver
Produce, install and manage
Measure
Capture outcomes and learning
Strategy & Design
Insight, concept and visualization
Engineer & Prototype
Feasibility, detail and validation
Deliver & Measure
Produced, installed and proven in-market
The opportunity
It was never just a burger.
McDonald's is a place people grow up with. Reinvesting in the restaurant experience is as much about feeling as it is about footprint — and the smartest moves make the experience better without rebuilding everything at once. Here's how a décor and signage partner helps make that work at scale.
Build the foundation to last. Design the layers to change.
Separate the permanent environment from the elements that evolve, and treat signage, graphics, and select fixtures as a living system with refreshes planned from the start.
Imagine’s roleImagine connects strategy, design, and production across the permanent and semi-permanent elements — so updates roll out cleanly without touching the build.
Make local identity part of the system — not decoration added at the end.
Let community identity inform the brief before design begins, so restaurants feel local while staying unmistakably McDonald's within one consistent framework.
Imagine’s roleImagine translates local insight into design and production systems that balance brand consistency with community relevance.
Design for care — not just speed.
Support both the on-the-move path and a welcoming place to stay with targeted interventions that make existing spaces feel better — not a bigger footprint everywhere.
Imagine’s roleImagine brings a strategic lens to identifying the moments that matter, creating thoughtful, targeted design interventions that balance convenience with comfort, connection, joy, and a genuine sense of care.
Give people something to look forward to. Make play a reason to return.
Play means discovery, shared activity, and changing experiences — repeatable, refreshable moments rather than rebuilding the Playground.
Imagine’s roleImagine connects playful ideas to design, production, and scalable systems that can refresh over time, driving emotional connection, loyalty, and rituals.
Bring Happy back — and make it work at scale.
A low-risk start
Start with a pilot, scale with confidence
A phased approach lets McDonald's validate quality and logistics before any broader commitment — with your teams in control at every step.
Pilot
Select a market or seasonal moment. We produce and install a décor or signage package across a small, defined set of restaurants.
Refine
Review quality, operator feedback, and logistics together. Tune the kit, ordering flow, and install process.
Scale
Roll the proven program out regionally or nationally — supporting your existing teams, vendors, and marketing calendar.